CLYNK
Graphic Design | Brand Identity Design | UI Design
Brand purpose : To wow the world by materializing the “what if’s” of waste
Objective: Take CLYNK from a regional redemption operation to a technology engine for the circular economy

LOGO REDESIGN
CLYNK is the sound of action
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More money in your pocket
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More affordable food-grade materials for manufacturers ​






ILLUSTRATION STYLE:
A mosaic style containing all brand colors is used to create patterns with the various bottles, cans and 'clinks'. The clinks are an accent piece for the brans. They serve the purpose of exclamation marks, a nod to the purpose of 'wowing' the world. ​​

STYLE GUIDE




TACTICAL EXECUTIONS



HOW IT TURNED OUT


CLYNK X HANNAFORD

APP RESKIN





Campaign Ideation | Art Direction

THE CAMPAIGN:
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This campaign uncorks all the possibilities that await when you CLYNK.





THE BRAND:
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CLYNK is the only redemption system that enables you to drop off bags of redeemable containers in 30 seconds or less. They believe yesterday’s trash can be tomorrow’s gold!
People are motivated by their passions, their loved ones, and the ability to do cool shit.
And with so many recycling and “green” communications leaving people to ask: What’s in it for me? — we want to ask a new question.
One that shows all the potential, all the possibilities big and small when you have a little extra CLYNK cash lying around.
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