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MAINE COLLEGE OF ART & DESIGN

Social Media Manager - Organic & Paid | Content Strategy & Calendar 

Reviving the institution's social media pages to Create a fresh brand image to promote, educate and entertain potential students, current students, doners and alumni. 

ORGANIC CONTENT:

THE REFRESH:

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To reinvent the wheel on MECA&D's socials, we started with created a strategy that gave equal focus and attention to the various courses offered. We increased the number of times we posted to be more visible and used relevant hashtags, other social tools to get in front of new audiences. 

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PAID CONTENT:

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Organic was used to inform paid. Ad dollars were added to fuel registrations + get in front of eyes of potential students and their parents. It also helped us understand our audience better. Major deadlines, new courses & scholarships were promoted through paid ads.

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THE RESULTS:

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Engagement rate up by 100%

Conversations starters up by 100%

Link clicks increased by 79.5%

Reach up by 191.7%

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  • Instagram
  • LinkedIn
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